March 10, 2014
Rawnā becomes brand ambassador for Well Aware
AUSTIN—Angela Rawnā, Austin-based actress and entrepreneur known for her role in television show Friday Night Lights and in the upcoming Richard Linklater film Boyhood, has been named a brand ambassador for Well Aware and will also participate in the organization’s annual Shower Strike fundraiser.
Well Aware is an Austin-based nonprofit that builds water systems for impoverished communities in Africa. Well Aware’s Shower Strike is a global fundraiser that launches on United Nations World Water Day, March 22, and recruits volunteers to abstain from showering for one week or until they raise at least $1,000 toward life-saving clean water.
As brand ambassador, Rawnā will represent the organization and serve as a spokesperson, to bring more attention and awareness to Well Aware and the need for clean water systems in Africa among new audiences.
Before she learned about Well Aware, Rawnā spent more than a year looking for a nonprofit with a cause that spoke to her. “I was yearning to join a team-like organization where I can grow and be completely hands-on,” Rawnā says.
“Well Aware has all the ingredients I was looking for in a nonprofit: a strong, transparent, local organization with a mission of saving lives in Africa. After reading mounds of information about Well Aware, I knew we would fit well together. I had the pleasure of meeting the founder and executive director, Sarah Evans, and immediately felt like we were long lost friends. It's comforting to have direct access to Sarah and her team members, and her passion is evident and infectious,” says Rawnā.
Rawnā will abstain from showering for one week as part of Well Aware’s sixth annual Shower Strike will appear at the Shower Strike launch party at Chick Ranch Austin, 1102 E. Cesar Chavez St., on Friday, March 21 from 6- 9 p.m.
The launch party is free and open to the public, and guests will have the opportunity to meet Rawnā and this year’s strikers, sign up as an individual or team for the Shower Strike, enjoy complimentary beverages and music, and help kick off the fundraiser with a bang.
As an entrepreneur, Rawnā recently introduced her own line of handmade all-natural body scrubs called Fruitful Scrubs, and will donate jars of her aromatic real-fruit body scrubs to be included in the goodie bags given out to Shower Strike participants at the launch party.
“We are overjoyed to welcome Angela Rawnā to our team as brand ambassador for Well Aware and Shower Strike,” says Evans.
“Having someone as widely admired and poised as Angela delve into your cause is something every nonprofit dreams of. Angela is saving hundreds of lives by helping us spread our message and bring clean water to people in Africa who have none. Every $15 raised provides sustainable, clean water to a person for 20 to 30 years. A team that raises $1,000 is giving the gift of water to 67 people,” says Evans.
Well Aware’s Shower Strike has raised more than $310,000 since the event first began in 2009, delivering lasting clean water to more than 20,000 people. The event has grown from 15 participants its first year to more than 70 active individuals and teams in 2013.
Rawnā made her first appearance as brand ambassador for Well Aware and Shower Strike at a private film premiere party last week, where she donned a Well Aware T-shirt designed specifically for her. Well Aware will add the new T-shirt design to its merchandise collection and call it “The Angela.” Rawnā will also show off the new T-shirt at the premier of Richard Linklater’s film Boyhood on March 10, during South by Southwest in Austin.
About Well Aware
Founded in 2006, Well Aware is an Austin-based nonprofit that funds and implements clean water systems for impoverished communities in Africa. Well Aware is known for its sustainability model in building lasting water systems with high impact, which combines community involvement, strategic non-governmental organization partnerships, technical expertise, and impact measurement to create sustainable solutions that drive economic development and nurture self-sufficient communities. In 2014, Well Aware launched its R3 Initiative to rehabilitate existing, non-operational wells. By the end of the year, Well Aware will have delivered life-saving clean water to more than 75,000 people. For more information about Well Aware, visit www.wellawareworld.org.