Here is a note from our friends at the Miner Brewery in Hill City South Dakota. Learn more at http://www.minerbrewing.com
I first learned of Well Aware while researching clean water projects in East Africa and I knew immediately that Well Aware’s purpose and values aligned with mine, both on a personal and professional level. I served a short time in Arusha, Tanzania and understand firsthand the dire need for reliable and clean water. Also, water is critical for my livelihood as a brewer and winemaker. I respect and appreciate every clean drop we’re given.
This was our first year participating in the Well Aware Shower Strike and it was a huge success. Our goal was to reach $1,000 in donations during the official Shower Strike week and we achieved that goal with a Unite Red Ale pre-release fundraiser that our production crew hosted for staff and guests at the week’s kickoff.
In addition to our Shower Strike donations, we’re donating $1 of each pint sold of our Unite Red Ale to Well Aware. The Unite Red Ale was brewed in conjunction with the 2015 International Women’s Collaboration Brew Day. We spread word regarding the fundraiser and our partnership with Well Aware through social media posts, emails and conversations with brewery guests.
Our staff has enjoyed talking with guests about the brew day, the Unite Red Ale and about Well Aware World. And, although they threw out a few complaints about the funky smell, they enjoyed skipping showers for a worthy cause. I’ve also been amazed at the response from our guests. For example, one guest stopped by the brewery and specifically asked for the Unite Red Ale because he saw the promotion on social media about us donating $1 from each pint to Well Aware. In addition to the beer purchase, he wrote out a check to Well Aware before leaving the brewery. Amazing stuff!
We’re excited for next year’s Shower Strike and look forward to upping the ante on our fundraiser efforts even further.