Email campaign and generous donor match raise enough to provide water to 750 people
October 15, 2013
AUSTIN—Local charity Well Aware, which develops clean water systems in impoverished communities in rural Kenya, raised $15,000 in two weeks thanks in large part to generous donors who offered a 3-1 match for dollars raised through an email and social media campaign in August. With $15,000 Well Aware can provide clean water to 750 people.
Sammi Casis and Lorraine Thirion offered the match to encourage new donors.
“The two objective reasons behind our support for Well Aware are the efficiency of their operation the sustainability of their projects. They have a very high percentage of funds raised spent directly on field activities. And, they insist that every aspect of their support for communities— such as equipment maintenance, training, consumables—be covered for 10 years. Well Aware will not leave a trail of non-operational wells behind them,” Casis says.
Founder and executive director Sarah Evans says that the impact of donations is one of Well Aware’s most important differentiators from other water charities.
“To know that your donation of, say $300, can provide 15 people clean water for 20 to 30 years and transform their lives is a powerful thing.”
Well Aware has completed 15 water projects, serving more than 20,000 people, in Kenya since it was founded by Evans in 2006, and has ambitious plans to double the number of wells in just one year.
“We have learned so much, and grown every element of our infrastructure, so much in the past two years,” Evans says. “We are poised to make an even greater impact for communities in Kenya.”
Well Aware works with communities who submit proposals for water systems, working with a staff member in Kenya and the community to ensure that every needed element to ensure success and sustainability is in place before work on a project begins. Well Aware’s projects are designed to last for decades, and each project includes an endowment for lifetime technical support. (Approximately 60 percent of the existing wells in Africa do not work, due to a lack of expertise and ongoing support by some of the organizations that have built them.)
Well Aware’s funding comes from individuals, companies, and foundations. For more information and to find out how to get involved, go to www.wellawareworld.org.
About Well Aware
Since its founding in 2006, Well Aware has completed 15 successful water projects in Kenya, providing reliable sources of clean water to people who previously had none available in their communities. www.wellawareworld.org