April 5, 2024

How to Raise More for Shower Strike through Social Media

4.76 billion people around the world now use social media (Datareportal). That’s a TON of people! Just imagine who your campaign could reach. Before you embark on amplifying your fundraising journey through social media, here’s a guide with tips on becoming a remarkably successful social media fundraiser. Ready to turn your followers into supporters? Let’s make it happen!

Why Social Media for Fundraising?

In addition to email, social media helps to bolster your communication outreach. More than half of people (55%) who engage with causes via social media have been inspired to take further action (Georgetown University). This is a great way to reach people who may fall outside your core network of supporters. And for those who want to support you but can’t financially, this is a super easy way they can share your fundraiser with others!

Before Shower Strike, share your participation on social media by recruiting people to join you in the Strike! Click here for tips on how to recruit your dream team to take on Shower Strike together.

During the week of Shower Strike, share your participation on social media by asking your followers to support you in donating to your fundraiser and helping you change lives through clean water! Throughout the campaign, post photos or videos of yourself participating in Shower Strike, or feel free to use any of the photos or videos in our Toolkit. Don’t forget to include a link to your fundraising page on each post!

Join our Social Media Challenge

  • I’m Skipping Showers This Week Reactions: This video will focus on you recording the reactions of loved ones, friends, or colleagues when you tell them you are going to skip/ reduce your showers for the whole week. This video can act as the first video in a series of videos recorded each day of Shower Strike week. Once complete, you can also nominate a friend, family member, colleague, etc., and tag them in your caption and video.
  • GRWM (Get Ready with Me), No Water Edition: We all know how hard it can be to get ready in the mornings, but what if you weren’t able to use any clean water from the faucet while you were doing so? This video taps into the ever-popular GRWM videos, combining them with morning routine videos to showcase how often we find ourselves reaching for clean water. This video can include clips of how you will brush your teeth, clean your face, apply makeup, do your hair, make coffee/breakfast, etc.

Learn more about the challenge


REMEMBER! Use the hashtag #ShowerStrike to add to the social media buzz and always tag @WellAwareWorld so we can see your efforts! Don't forget to include your personal fundraising link in your bio and on every post so people know where to donate.

Other Ways to Share Your Efforts on Social Media

Use our resources. We have so many resources for you to use when sharing on social media. Some resources our Toolkit has include:

  • Pictures & Graphics
  • Water Crisis Facts
  • Social Media Templates
  • Impact Stories
  • *PRO TIP: Share inspiring Faces of Water stories or other positive anecdotes. This will bring understanding to your potential donors about where their money will be going and why they should support.

Get creative.

  • If you have a fun hobby or a special skill- like drawing, sewing, baking, writing poetry, etc.- consider offering your social media contacts something small if they donate! For example, if you love art, offer to draw each person who donates a hand drawn picture or if you love graphic design, create a t-shirt to sell and profits go to your Shower Strike campaign.
  • Create an Adopt-a-Box Fundraiser. To “adopt a box” your supporters will donate the monetary equivalent of the box they choose (i.e. Box 24=$24). Then, celebrate your donors as you get closer to your goal by marking off every donated box and encouraging others to join you. Your goal is to get all the boxes adopted!
  • The possibilities are endless when you get creative!

Post far and wide to reach a broad audience. Facebook, LinkedIn, Instagram, and the list goes on. Make sure anyone you’re connected to online knows about the important work you’re supporting.

  • PRO TIP: All social channels are good social channels. Your network on Facebook will be vastly different from your network on LinkedIn, but each offers its own unique value. Don’t be shy about promoting your campaign across all of them to spread the word!

Stay consistent. Choose a theme- Water Crisis Facts, Faces of Water stories, Daily No Shower Selfies, etc. Post photos/ videos that align with your chosen theme and share them using designated Shower Strike hashtags. By consistently posting throughout the week, you can maintain momentum, attract new supporters, and keep your fundraising campaign top of mind. And most importantly, always include the link to your fundraiser. If you’re posting to Instagram, include the link in your bio so your network can easily access your fundraising page.

Ask for a share. Not everyone is able to contribute financially to your campaign, but sharing it with their networks increases your reach.

Check out how Past Strikers have used Social Media for their campaign…

Need help brainstorming your efforts on social media? Email us!


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