Every year, the importance of cross-sector collaboration for social impact becomes more and more apparent. As customers and stakeholders thirst to see their everyday purchases make the world a better place, companies continue to respond by investing in social good initiatives, from grant-making to nonprofit event sponsorships, to employee matching and give-back programs.
As such, a new brand of partnerships continues to emerge, with platforms like 1% for the Planet making it easier than ever for businesses to find causes that match their CSR goals.
That’s where Well Aware’s story with PCNA (Polyconcept North America) begins.
Well Aware + PCNA
In 2019, PCNA found Well Aware through the 1% for the Planet program and became an official Brand Partner, donating a percentage of ongoing sales to our clean water mission.
Since then, in just two years, PCNA has helped provide more than 12,000 people with lasting clean water.
“When we learned about an opportunity to partner with Well Aware, we jumped at the chance! Not only did it align perfectly with our social impact goals at PCNA, but the organization’s commitment to its 100% Success Model was a real eye-opener for us. We realized that nonprofits need to do more than just initiate a project; It’s equally important for them to remain a dedicated partner to the communities they serve. We couldn’t be more excited about this partnership and to see the impact we can make on future communities and individuals.” – Kyle Boronky, PCNA
Musoa Primary School, Kenya
The impact of this incredible partnership is most evident at Musoa Primary School, a project supported by PCNA in Makueni County, Kenya.
This school supports more than 500 students, from nursery school through eighth grade. Previously, the school only had access to piped water from a nearby stream, which was extremely dirty and resulted in high rates of waterborne illnesses. Because of this, many of the students had to bring their own drinking water daily to class.
But, in December 2021, using the infrastructure already in place, our team designed and implemented a large-scale rainwater solution for this school that will provide reliable clean water to all current AND future students – enabling them to focus on their education and lead healthier lives.
Students like Wavinya, who dreams of being a teacher and loves science because he gets to learn more about his health.
When asked about how Wavinya feels about the new water project at his school, he said:
“We do not carry water from our home anymore. The water is purified, we can wash our hands, and we can drink water every time we want!”
Thanks to PCNA, Wavinya and all 500+ Musoa students will no longer have to worry about water. Their lives, as well as the lives of all students yet to come, will be forever transformed.
Together, we look forward to amplifying our partnership, reaching more communities like Musoa, and providing more people with the lasting clean water they need to survive and thrive.